How We Add Value
FANWRKS helps artists' teams collect fan data in underperforming markets through live fan zones, capturing what promoters won't hand over and creating experiences fans will never forget.
Based in Nashville, Tennessee, we bring live events to life through immersive, interactive fan zones at music festivals, sporting events, and nationwide brand tours. Every activation entertains the crowd on the ground while feeding real-time insights that shape what comes next.
We show up as a true partner on every project, bringing a collaborative spirit and a deep, multidisciplinary skill set to each engagement. Our hands-on approach and obsession with the details have made us the team artists, labels, and brands trust to get it right. As experiential marketing keeps growing, we stay focused on what we do best:
building fan-first experiences that travel well, deliver real value, and make every moment count.
Marketing
We define marketing as planning to the ‘nth degree to ensure your objectives drive successful results. Listed below are the services we offer. These can be performed individually, or added on to a FANWRKS activation package of your choice.
Activations
Guerilla Marketing
We focus on in-person connection over everything else. In order to make every single event a success, brands have the option to send a team of highly enthusiastic and capable brand ambassadors on the road several days prior to your event. While digital marketing reaches more people, FANWRKS goal is to go boots on the ground and promote your event in the most creative and down to earth ways possible. Whether thats engaging communities at local hotspots, or pre-event activations to drive engagement and ticket sales.
In Line Experiences
Waiting in line is apart of a live event experience. The question is, how do you keep fans entertained from the time they step foot in line, to the time they get to the gates? We answer that question by engaging your fans before they even step foot in the venue.
Digital Marketing
In a world of doom scrolling, parasocial connections, and inauthenticity, we separate ourselves from the competition by not offering digital marketing services. We realize the value that in person connection has, and we are seeking to help you improve it at your next live event.
Creative Campaigns
Each brand is individually unique in their own way, which is why FANWRKS seeks to help brands define how to best reach their audiences in creative ways. We bridge creative design, content, and field marketing.
“Proper Preparation Prevents Poor Performance.”
- James Baker, former Secretary of State
The 5 P’s of Planning