Megan Knight’s
Shot In The Dark Saloon
Challenge
The objective of the campaign was to promote Megan Knight’s single “Shot in the Dark,” increase streams and song recognition, and drive engagement through on-site guerrilla marketing.
Solution
Solutions included designing an immersive “Shot in the Dark Saloon,” collaborating with the artist and team for custom giveaways, and pushing DSP links to each fan engaged.
Results
57% fan engagement rate observed
Over 75% of concert attendees engaged with the Megan Knight activation area
10% increase in merch sales
Local First Watch (sponsor) saw an increase in customers at nearby tour locations
