Holdyn Barder’s Beach House II
Challenge
The objective of the campaign for this artist was to increase ROI, collect live marketing data, and build a stronger fanbase through live engagement.
Solution
Solutions included creative and design work, collaboration with the artist, live fan interaction at the show, and distribution of actionable marketing data to the artist’s team for future use.
Results
43% fan retention rate observed
10% increase in merch sales
First Watch saw an increase in customers at local locations
